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How to improve the decision-making process by Peter Sutcliffe

Peter Sutcliffe The Academy for Chief Executives

Peter Sutcliffe

The North East Academy for Chief Executives, Directors Forum speaker in July was Ian Moore who facilitated a fascinating and thought provoking experiential learning session on “Decisions Decisions“.

We examined how we make decisions, how well we make decisions, how much bad decisions can cost us! and how we can improve the decision making process. Ian’s approach was both challenging and rewarding- a true experiential learning workshop with many practical techniques which showed how to improve our decision making.

In summary, the key experiential learning points included:-

  • Our inbuilt human biases that influence our decisions;
  • How we incorrectly perceive risk and reward;
  • When and when not to consider patterns in our normal decision making process;
  • How to take care regarding incorrectly interpreting information and not to be fooled by randomness;
  • Avoiding assumptions;
  • When is a bad decision a bad decision;
  • Techniques to get rid of fear/ tiger in the room;

Peter Sutcliffe is Joint Chairman with Karen Humble for The Academy for Chief Executives North East Directors Forum.  To find out more about this peer group learning forum for business leaders, visit

Good business leaders, like you, often feel very alone. Running a business is tough. Key decision making, company direction, clarity of strategy, personal development; it’s a huge responsibility and it’s entirely yours. Little wonder you’re sometimes sleepless in the small hours or struggling to answer those really big questions.
Who can you turn to for totally impartial advice?
The above is an example of the type speaker session you could experience every month as a member of The Academy for Chief Executives. Find out more about our peer group learning organisation for CEOs, MDs and business leaders at

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