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Posts under ‘Globalisation’

Case Study: A Global Journey

Malcolm Miller is group Managing Director of Wiltshire-based RTS Group, an automotive learning and development agency, which trades across Europe, South Africa and the Middle East. Established in 1989, it employs 50 people and uses a further 100 associates. The company specialises in helping automotive manufacturers develop frontline staff working in their dealerships. Clients include well-known […]

Three Keys to International Expansion

– By Mark Fritz Thanks to today’s communication technologies, businesses can operate wherever they choose in a way they simply couldn’t have imagined three decades ago. This means that your competition at home could be just as easily be based across the world as across the street. But equally, you could be the competition in someone […]

Why you need Cultural Intelligence

– By David Livermore If you’re operating internationally – be it the other side of the world or just the other side of the Channel – you are going to need to cultivate a degree of Cultural Intelligence (CQ). At its core, CQ is about viewing and treating people from various cultures with respect and dignity […]

Technology: the Great Leveller

– By Wayne Turmel As the leader of a small or medium enterprise looking to expand internationally, the questions never stop. Should you open offices and hire in areas you’re targeting, and how would you manage the people if you did? How can you visit all the potential customers in a profitable way that ensures building […]

Case Study: How Rotary Moved into the Premiership

Rotary Watches is a fourth-generation, family owned, mid-market Swiss watch brand which competes against global luxury giants with a range of affordable classic Swiss watches. Three years ago, the decision was made to re-shape its growth strategy to focus more on consumers in emerging markets, with Asia Pacific being a key region. Whilst Rotary had […]

Cultural Clangers. How Not to do Business Abroad…

Pepsi’s slogan “Come alive with the Pepsi Generation” translated into “Pepsi brings your ancestors back from the grave” in Chinese. Bacardi created what they described as “upscale bitters drink” and called it “Pavane” (French slang for “chick”) to give it a frisson of Gallic chic. It bombed in German-speaking territories because the word means ‘baboon’ […]