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Posts under ‘PR’

Surviving a PR Crisis when it all Hits the Fan

– By Marc Cowlin Warren Buffet famously observed: “‘It takes years to build a reputation and five minutes to lose it.” Given how precious that reputation is, you need to be prepared for the fact that it might come under threat, sometimes through no fault of your own. When that happens, the temptation can be to […]

Get Yourself Heard!

– By Mindy Gibbins-Klein In the recession, many businesses forgot about marketing, especially any kind of strategic marketing of their leaders. But it is a well-known fact that people buy from people, particularly people they like. Which is why more business leaders and owners are starting to realise the importance of being seen and heard, even […]

Newsnight appearance proves the value of thought leadership by Jonathan Hemus, founder, Insignia Communications

Little did I imagine when I set up Insignia Communications, a reputation management consultancy, that two years later I would be sitting in the BBC Newsnight studio, face to face with Jeremy Paxman commenting on Rolls Royce’s communication response following the failure of one of its engines on a Qantas Airbus A380. But of course, […]

BP and the Media – What Businesses of All Sizes Can Learn by Michael Dodd

It’s been hard to keep up with the multitude of ways BP mishandled the media over the Gulf of Mexico oil spill. But for BP and everyone else in business, the critical thing is to learn from the errors rather than repeat them. Being prepared before bad things happen is a key part of this, […]

Sharing the Secrets of Your Entrepreneurial Success – by Mindy Gibbins-Klein

Somewhere between the first £100,000 and the first £1 million of revenues, an entrepreneur allows himself or herself to exhale, tentatively tasting the success that started with a single idea.  It doesn’t matter how long he or she has been in business; at some point a thought appears in the mind of the entrepreneur: “I […]