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Posts under ‘Positioning’

Who Needs to Be a Thought Leader? (Part 1) by Rob Brown

“Leadership is action, not position.” Donald H McGannon, former CEO of Westinghouse Broadcasting Corporation When you ‘lead the field’ and have the reputation as the number one, ‘go to’ choice for what you do, you create a competitive edge. In my bestselling book ‘How to Build Your Reputation’ I identified 12 groups of people who […]