Media interviews can be tricky if you are not properly prepared. Here are our top tips for making the most of the opportunity to appear on TV or radio – even if the circumstances are difficult. Many points are also relevant to press interviews. Know Your Ground What is the show in which you will […]
Posts from ‘November, 2012’
When the going gets tough: managing your reputation through the media
By Magnus Carter Crisis: What Crisis? – The Sun journalist who originally wrote this headline helped bring down the Labour government in 1979, following the ‘winter of discontent.’ This despite the fact that the man ostensibly quoted – Prime Minister Jim Callaghan – never actually used the words. The problem is that when it comes […]
How to build a stellar reputation in tough times
By Alan Stevens Building a brilliant reputation isn’t easy, but the benefits are immense. Your reputation is your biggest marketing asset, and will help you to win business in even the toughest times. Your reputation is fragile, since it can be easily damaged, and is difficult to repair. However, it needn’t cost a great deal […]
Getting your message across in the Digital World
By Thomas Power Most businesses spend a lot of time concentrating on getting their message across through press relations. Yet, you, like most others, now consume information from a much wider set of sources. In the digital world, should you be expending energy finding your audience or is your audience finding you? Do you need […]