A heart surgeon took his car to his local garage for a regular service, where he usually exchanged a little friendly banter with the owner, a skilled but not especially wealthy mechanic. “So tell me,” says the mechanic, “I’ve been wondering about what we both do for a living, and how much more you get […]
Posts under ‘Value’
Real Value: Why Do Your Customers Buy From You?
– By Mike Wilkinson Very few customers buy anything simply because it is cheap. They buy because they see a balance between the price being charged and the benefit, or value, they perceive they gain. In other words there is a clear trade-off between price on the one hand and value on the other. As […]