As the two previous articles in this newsletter have affirmed, we are in tough trading conditions and those conditions look likely to continue for some time to come. Keeping costs in check is one of the key activities that many businesses will be undertaking, not for the first time in most cases. It might be […]
Posts under ‘Key Account Management’
Manage your Customer’s Expectations – or risk Damaging your Reputation by Andy Coote
When Wayne Rooney left the field after one of England’s disappointing performances in the World Cup recently, he made a remark – “Nice to see your own fans booing you. If that’s what loyal support is…” – that suggested that he really didn’t understand why the fans were expressing their disappointment so vocally. Since their […]
The Art of Key Account Management
The Academy for Chief Executives, a leading provider of experiential business learning® facilitates groups of CEOs and Managing Directors who meet together every month to network and take full advantage of experiential learning. Part of membership involves members taking their issues to the table and discussing them with their peers. At a recent meeting, one […]