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Posts under ‘Business opportunity’

Case Study: How Rotary Moved into the Premiership

Rotary Watches is a fourth-generation, family owned, mid-market Swiss watch brand which competes against global luxury giants with a range of affordable classic Swiss watches. Three years ago, the decision was made to re-shape its growth strategy to focus more on consumers in emerging markets, with Asia Pacific being a key region. Whilst Rotary had […]

Seize the Moment

By Andrew B Morris Much is written about the art of the exit. When asked how he become so rich, John Paul Getty replied, “by selling too early.” Selling, and of course, buying is all about timing. We need to read the cycle of our sector, the economy, and the financial world from both a […]

Case Study: Right Place, Right Time

Creativeevents, The Food and Drink company, provides top-end catering for all occasions. Major contracts include exhibition venues such as Earls Court, Olympia & Excel Exhibition Centres, well-known heritage sites such as Brooklands Motor Museum, National Army Museum and Dulwich Picture Gallery and high profile outdoor events including RHS Chelsea & Hampton Court Flower Shows and […]

A Question of Context. Why Understanding Who Your Customers Are Is Not Enough

By Grant Leboff Marketers were always taught to segment their customers based on demography. That is; characteristics such as age, sex, ethnicity, geography etc. There was good reason for this. If you were going to advertise washing powder during a commercial break on television, there was one aspect of the audience’s behaviour that you could […]

Surviving, Thriving, Transcending

By Max McKeown When Li Ka-Sing was just 15, his father died. The teenager was left to support his mother, sister and brother by selling plastic belts in Hong Kong. Just months after he became the breadwinner, in 1943, the Japanese army invaded. The occupation chaos lasted three years and eight months, creating an environment […]

The Most Exciting of Times for Business

By Roger Harrop I believe that the times we’re in now are some of the most exciting for business – whether you’re a new start-up, the largest corporate in the world, or anything in-between! Everyday we are seeing all kinds of amazing new technology become available (often free), everyday there are new markets opening up […]

Summer Top Tips Digested

A summary of the actions suggested in this month’s The Bottom Line for those with limited time. From CAPITALISING on the Olympics Encourage staff to plan their leave early.  Highlight the fact that during the Games there may be popular events which people want to watch.  Since there will also be other staff on annual […]

CAPITALISING on the Olympics…

Ken Allison shares a pentathlon of ideas for engaging your people. By the time you read this article, the Olympic Torch Relay may be somewhere near you.  By Olympic standards we seem well prepared, with none of the horror stories from previous Games about unfinished venues, transportation systems and the like. But, is business prepared to […]