Academy for Chief Executives Blog Rotating Header Image

Would You Buy This Company? – an understanding of company finance

The North East Academy for Chief Executives, Future Leaders Forum speaker in May was Peter Sutcliffe, an accountant who facilitated a workshop including practical examples and case studies from his own ‘coal face’ experiences within finance, IBM, GEC and in recent years as a company doctor. The Academy members were taken on an experiential learning journey from the principles of accountancy/setting up a company through to the selling of a business and how it would be valued. The workshop used action and experiential learning techniques culminating in delegates valuing a company based on what they had learnt.

The key experiential learning points included the:-

  • importance of business planning, forecasting & budgeting,
  • principles of finance and its role in a successful business process cycle,
  • clarification of accountancy jargon,
  • ability to identifying trends,
  • key ratios and performance indicators to monitor,
  • understanding of statutory accounts -Profit & Loss and Balance Sheet,
  • key elements that can positively affect the bottom line,
  • benefits of knowing breakeven at all levels of the business,
  • best way to analyse strengths/ weaknesses in financial performance,
  • benefits of team motivation by displaying meaningful performance data,
  • techniques for adding value to our services to charge customers more/ increase sales revenue,
  • various fundamentals that affect the value of a company when buying or selling.

Peter Sutcliffe, Joint Chairman with Karen Humble, Academy Group 23Peter Sutcliffe,
Joint Chairman with Karen Humble,
North East,
Academy Group 23 and Leaders Forum 11

The Academy for Chief Executives, a leading provider of experiential business learning® facilitates peer groups of CEOs and Managing Directors who meet together every month to network and take full advantage of experiential learning. To hear great speakers like this every month and engage in The Board You Could Never Afford®, to find out more about the North East Group, or to find a local group near you, visit

Leave a Reply