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Experiential Business Learning – An Independent Evaluation

During 2008/9 Birmingham City Council awarded the contract for their Enterprise City High Growth Programme to Deloitte who in turn engaged The Academy for Chief Executives for the delivery of the experiential learning activities.

As part of the programme, BCC contracted Birmingham University Business School to complete a qualitative and quantitative evaluation.

webcastBirmingham University Business School commissioned a webcast, including interviews with participants, which can be viewed here

The ECHG programme enabled the leaders of 63 small businesses to benefit from the combination of expert speakers, peer group and 1:1 mentoring. The programme completed at the final event on 23rd March 2009.

Additionally, BCC who own the full report, have kindly given permission to The Academy for Chief Executives to publish the full report, on our website.

Although this particular programme has now completed, The Academy for Chief Executives has launched a new half-a-day-per-month development programme, ‘The Entrepreneurs Board’. To find out more visit:

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