Martin Williams recently spoke to the members of our experiential learning group, Academy Group 23. Martin facilitated a dynamic and thought-provoking session on ” 7 Steps to increase the value & profitability of your business – a new way to look at marketing“. The session introduced members to many innovative techniques relating to marketing strategy […]
Posts under ‘Marketing’
Impact and Influence by Kate Atkin
When was the last time you reviewed the impression you and your business make? Have you tried out a different influencing technique recently? Or are you doing what you have always done? Doing what you have always done may be serving you well. If you would like a little more business, some fresh approaches to […]
Being Chosen from the Crowd by Brian Chernett
I was at Fresh Business Thinking Live recently in Old Billingsgate in London. The event was well attended and most of the people I saw there seemed to be optimistic and positive about their future. There were five streams running and only an Agenda listing to choose from. It was not always easy to choose […]
BP and the Media – What Businesses of All Sizes Can Learn by Michael Dodd
It’s been hard to keep up with the multitude of ways BP mishandled the media over the Gulf of Mexico oil spill. But for BP and everyone else in business, the critical thing is to learn from the errors rather than repeat them. Being prepared before bad things happen is a key part of this, […]
Don’t Stand Up – Stand Out! by Phil Jesson
Many companies that claim to be “thought leaders” with a highly differentiated offering are nothing of the sort. A little scrutiny reveals that they are often “me-too” companies with a “we are one of many” and “we are no better or no worse than anyone else” message. So what is it that allows a company […]