- Don’t stand up to your competitors, stand out from them! (Phil Jesson)
- Customers buy outcomes – 100 facts will not pull as well as one major benefit (Robert Clay)
- Remember the first rule of business – look after your most important customers before someone else does (Phil Jesson)
- We like people who are like us and we like people who like us (Philip Hesketh)
- Get the balance in life right – be a hero in your own home first (Ian Berry)
- Feedback isn’t the absolute truth – it is only the truth for the person delivering it (Sue Knight)
- The brain is like a parachute – both work best when open (Nigel Risner)
- When you lose, don’t lose the lesson (Philip Hesketh)
- Wherever you go, there you are! (Joanna Jesson)
- The quality of service we give the customer is influenced by the quality of service we give each other (Bankie Williams)