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Posts Tagged ‘timing’

Seize the Moment

By Andrew B Morris Much is written about the art of the exit. When asked how he become so rich, John Paul Getty replied, “by selling too early.” Selling, and of course, buying is all about timing. We need to read the cycle of our sector, the economy, and the financial world from both a […]

The Right Leadership at the Right Time

By Dr John Colley Steve Jobs, Sam Walton, and Bill Gates were exceptional leaders. Not only did they create their businesses, they also lead them into maturity. Considering that 90% of start-ups disappear within two years, this is a major achievement. Rarer still, they are all examples of the founder remaining at the helm as the business […]

Case Study: Right Place, Right Time

Creativeevents, The Food and Drink company, provides top-end catering for all occasions. Major contracts include exhibition venues such as Earls Court, Olympia & Excel Exhibition Centres, well-known heritage sites such as Brooklands Motor Museum, National Army Museum and Dulwich Picture Gallery and high profile outdoor events including RHS Chelsea & Hampton Court Flower Shows and […]

A Question of Context. Why Understanding Who Your Customers Are Is Not Enough

By Grant Leboff Marketers were always taught to segment their customers based on demography. That is; characteristics such as age, sex, ethnicity, geography etc. There was good reason for this. If you were going to advertise washing powder during a commercial break on television, there was one aspect of the audience’s behaviour that you could […]