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The Risk Genie

– By Andrew B Morris

If there’s one thing we can be sure about over the coming year, it is that the business climate will remain uncertain.

dec-001_240Our attitude to risk is often the most divisive issue to emerge in the board room. The fear of failure, of damage to reputation and wealth freezes us into a state where we cannot move forward for fear of going backward. But unless we are growing we are shrinking, both as individuals and businesses.

So how can we overcome these demons, balancing attitude with altitude?

Scenario plan: Visualise and map out the downside. Is it really so scary?

Remove judgement: If we separate the perception of others we will be less afraid of risk.

Choose language: Replace fear of failure with fear of not succeeding.

View risk as a learning experience. We cannot fail, we can only learn.

Confidence conquers. Risk is a state of mind. There is no certainty in life. If you want it enough it will happen. 


Andrew B Morris

Andrew B Morris

Andrew Morris is Chief Executive of the Academy for Chief Executives, helping businesses to accelerate growth through better leadership. As part of this role he chairs and mentors a group of exclusive central London Business Leaders in Academy Group 1.

Andrew describes himself as a creative businessman, who enjoys meeting people from all facets of life. His mantra is ‘take your job seriously, but not yourself.’

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