Little did I imagine when I set up Insignia Communications, a reputation management consultancy, that two years later I would be sitting in the BBC Newsnight studio, face to face with Jeremy Paxman commenting on Rolls Royce’s communication response following the failure of one of its engines on a Qantas Airbus A380. But of course, […]
Posts Tagged ‘Reputation’
Who Needs to Be a Thought Leader? (Part 1) by Rob Brown
“Leadership is action, not position.” Donald H McGannon, former CEO of Westinghouse Broadcasting Corporation When you ‘lead the field’ and have the reputation as the number one, ‘go to’ choice for what you do, you create a competitive edge. In my bestselling book ‘How to Build Your Reputation’ I identified 12 groups of people who […]