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Posts Tagged ‘Reputation’

Newsnight appearance proves the value of thought leadership by Jonathan Hemus, founder, Insignia Communications

Little did I imagine when I set up Insignia Communications, a reputation management consultancy, that two years later I would be sitting in the BBC Newsnight studio, face to face with Jeremy Paxman commenting on Rolls Royce’s communication response following the failure of one of its engines on a Qantas Airbus A380. But of course, […]

Who Needs to Be a Thought Leader? (Part 1) by Rob Brown

“Leadership is action, not position.” Donald H McGannon, former CEO of Westinghouse Broadcasting Corporation When you ‘lead the field’ and have the reputation as the number one, ‘go to’ choice for what you do, you create a competitive edge. In my bestselling book ‘How to Build Your Reputation’ I identified 12 groups of people who […]