It’s been hard to keep up with the multitude of ways BP mishandled the media over the Gulf of Mexico oil spill. But for BP and everyone else in business, the critical thing is to learn from the errors rather than repeat them. Being prepared before bad things happen is a key part of this, […]
Posts Tagged ‘media skills’
Thought Leadership – Thinking and Communicating by David Walter, First Take Ltd
When I worked at the BBC, there was a senior executive who was famously silent and uncommunicative. It was rumoured that when he applied for a yet more exalted position at the Corporation, a member of the interviewing board asked him how he planned to convey his ideas to his staff. “Osmosis”, he is said […]