When Wayne Rooney left the field after one of England’s disappointing performances in the World Cup recently, he made a remark – “Nice to see your own fans booing you. If that’s what loyal support is…” – that suggested that he really didn’t understand why the fans were expressing their disappointment so vocally. Since their […]
Posts Tagged ‘business development’
Learning how to Network with Andy Lopata – by Jane Hunt
SDHG is a 12 month experiential learning programme offered free to leaders of small businesses in their area by Birmingham City Council and the Working Neighbourhoods Fund. The programme is delivered by Birmingham City Council and Deloitte with the Academy for Chief Executives. During one of our opening sessions, professional speaker Andy Lopata (pictured below), […]
The Turning Tide – and why businesses buy
The emotions behind how we make our personal purchasing decisions as consumers are often very well researched by those who seek to sell to us. But professional buying-decisions in industrial markets have their emotional triggers too – and they are changing. The focus of successful business-to-business sales teams has been moving rather subtly over time. […]