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Roger Harrop teaches us how to ‘Stay in the Helicopter®’ – by Peter Sutcliffe

Peter Sutcliffe The Academy for Chief Executives

Peter Sutcliffe

The North East Academy for Chief Executives, CEO Forum speaker in July was Roger Harrop who facilitated  an excellent workshop which illustrated the holistic view of what makes a successful business.

He delivered some key pointers on where to improve operations and market effectiveness.

Roger provided us with many very practical models which will undoubtedly help us all to examine our business purpose and become more profitable – a true experiential learning experience.

In summary, the key experiential learning points included:-

  • The benefits of being in the helicopter
  • How to focus on the wider horizon
  • The importance of taking an holistic view of your business and its purpose
  • The need to focus on the important issues and delegation
  • The Change House model
  • The Profitable Growth Matrix
  • The Customer Satisfaction Matrix: Operational Excellence, Product Leadership and/ or Customer Intimacy

Peter Sutcliffe is Joint Chairman with Karen Humble for The Academy for Chief Executives North East Chief Executive Forum (Academy Group 23). To find out more about this peer group learning forum for business leaders, visit

Good business leaders, like you, often feel very alone. Running a business is tough. Key decision making, company direction, clarity of strategy, personal development; it’s a huge responsibility and it’s entirely yours. Little wonder you’re sometimes sleepless in the small hours or struggling to answer those really big questions.
Who can you turn to for totally impartial advice?
The above is an example of the type speaker session you could experience every month as a member of The Academy for Chief Executives. Find out more about our peer group learning organisation for CEOs, MDs and business leaders at

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