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Recruiting Good Sales People by Joe Adams

Joe Adams

Joe Adams

The Academy for Chief Executives (ACE), a leading provider of experiential business learning® facilitates groups of CEOs and Managing Directors who meet together every month to network and take full advantage of peer group learning. Part of membership involves members taking their issues to the table and discussing them with their peers.

At a recent meeting, two of the CEO members had the same issue i.e. “ways and means of recruiting and hiring good sales people“.

We dealt with their two issues simultaneously by the ‘Silent Brainstorm’ methodology and came up with a total of approximately 140 different ways to recruit and hire successful sales people.

There were approximately 10% duplications but this proved to be a very valuable session.  Below you will find some of the best ideas:

  1. Go to Job Centre plus (especially central London/West End)
  2. Referrals from other people in your loop.
  3. Hold a joint ‘sales people’ event at a friendly venue and recruit from there.
  4. Go to industry/trade organisation and offer a silent/discreet fee to a respected member of the committee.
  5. Send out a mail shot to all of your database “ACE Salesperson hunt” ask them to recommend the best person they know for the job.
  6. Social media campaign.
  7. Referral? Ask your own team – who do they know who could work well and be the best sales person.
  8. Advertise online with more interesting advert (wacky!)
  9. “Situations Vacant” – newspapers.

It had been a while since I used this technique and it was so successful, I sent the results to all members and guests – not just the two who had the issue.

Joe Adams started the London/Surrey based Academy for Chief Executives Group 11 in February 2003; the group has grown to its current membership of 12, with members from a wide variety of industry sectors.

The above is just a snippet of the advice given by our members. For confidentiality reasons we cannot divulge all of the advice provided – however, we do hold open meetings where guests are able to attend and experience for themselves the real power of ‘The Board You Could Never Afford®’.

If you are an MD or CEO struggling to answer those really big questions, and feel you could benefit from this type of experiential business learning, call us today on 0845 118 1028 to find out more about membership, or visit our website at

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