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Learning about ‘Fake’ Leaders and ‘Real’ Leaders with Ian Berry – by Joe Adams

Ian Berry

Ian Berry

Ian Berry from Australia spoke to my Academy for Chief Executives CEO Forum group (ACE11) recently. The subject, “What real leaders do and fake ones don’t”.  He was brilliant and scored very highly with the CEO members present.

The first half of the talk featured on:

  • Living the lessons of our defining moments.
  • Being a hero in your own home first.
  • Living paradox i.e. compete with yourself and co-operate with others.

This was probably the best talk on leadership I’ve heard and Ian Berry is completely authentic and as they say in Yorkshire, “he calls a spade a shovel”.

In the second half of his talk Ian discussed the three key paradigm shifts that are changing the face of modern day business i.e.

  1. Moving from vision to compelling story.
  2. Mission to cause profits (and beyond)
  3. Values to virtues.

One of my members was particularly moved by Ian Berry’s need for all executives to develop:

  • An attitude of gratitude
  • Are you a pretender or a contender?
  • If people aren’t following (you) as the leader, you’re just talking a walk.
  • Change is always with us; all aspects of all things…nothing is consistent
  • Eat more frogs

and went on to say, “I am learning how to relate more to each other’s styles – I am learning that to ask for help and being vulnerable is still a challenge for me however I am beginning to see/feel the benefits largely due to my participation in ACE Group 11“.

To find out more about Ian Berry visit

Joe Adams

Joe Adams

Joe Adams, chairman of Academy for Chief Executives (ACE) Group 11, established his own management consultancy Adams & Associates in 1995. With a passion for helping others to be their best, Joe is an accredited coach for the Institute of Directors, as well as a mentor for the Prince’s Trust. Drawing on a wealth of experience as a successful businessman, coaching and motivating a sales force of 650, he has an NLP certificate from Sue Knight, in High Performance Coaching, and is a qualified NCFE life coach. He has been an ACE Chairman since 2002. Joe believes that we are all capable of more than we tend to achieve in life, and that coaching can be the key to realising that potential.

Good business leaders, like you, often feel very alone. Running a business is tough. Key decision making, company direction, clarity of strategy, personal development; it’s a huge responsibility and it’s entirely yours. Little wonder you’re sometimes sleepless in the small hours or struggling to answer those really big questions.
Who can you turn to for totally impartial advice?
The above is an example of the type speaker session you could experience every month as a member of The Academy for Chief Executives. Find out more about our peer group learning organisation for CEOs, MDs and business leaders at
Alternatively, to find out more about the London-based experiential business learning group, visit Joe Adam’s Academy Group 11 page.

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