Phil Jesson presented his workshop, “Key Account Partnerships” to CEO members of Surrey-based Academy Group 14 recently. A terrific session, superbly delivered, with lots of great take-away value for even the most competent commercial business operations. Whether as a timely reminder for those already building true partnerships with their customers or as a practical introduction on how to understand where you are with your customers and how to grow from being just another “supplier” to a “partner” this is a great session for all.
Top 3 takeaways were:
- Importance of doing regular audits of your key customers – and how to do it.
- Key Account Plan for top 5 customers must be in place and updated regularly – and how to do it.
- Strategic Bridges process and how to use it.
This was a superb session for our experiential business learning group and yielded the highest average scores of meetings to date. Phil’s style is involving and participative, his material solid and his preparation faultless plus lots of practical take-away value. Members commitment to specific actions within their business regarding their key customers was extremely high and I know the work has already begun in many cases.
Chairman – Academy Group 14 and Entrepreneurs Board 8
The Academy for Chief Executives, a leading provider of experiential business learning® facilitates peer groups of CEOs and Managing Directors who meet together every month to network and take full advantage of experiential learning. To hear great speakers like this every month and engage in The Board You Could Never Afford®, or to find a local group near you, visit www.chiefexecutive.com.