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Generating Referrals for Your Business

Academy Group 32, chief executive mentoring and experiential learning group (with members from the East Midlands area) recently heard Rob Brown give a very practical insight into how to implement and extract real value from a structured referral system. Any company that could use extra business generated from referrals should come to one of Rob’s sessions.

His top 3 tips were:

  • Turn the fans of your business into advocates (he gave a process for this).
  • Seek active referrals, rather than passive ones – get a personal introduction and strong endorsement (Rob gave us a 7 step process that all members present could use for getting active referrals).
  • When seeking referrals be really focused and specific upon the introductions that you would like the referrer to give you – the more specific you are the easier it is to think of someone suitable.

A really useful session from Rob on how to develop a structured process and system for getting high-quality referrals into your business. Very practical and enjoyed by all members present.

Peter Pritchett, Chairman Academy Group 32

The Academy for Chief Executives, a leading provider of experiential business learning® facilitates peer groups of CEOs and Managing Directors who meet together every month to network and take full advantage of experiential learning. To hear great speakers like this every month and engage in The Board You Could Never Afford® , to find out more about the East Midlands group, or to find a local group near you, visit

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