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Experiential Executive Development from the World’s Most Exciting Companies

How do Google innovate so successfully?  … To find out, attend the TopDog Tour –  June 12th 2011

?What If!, the world’s largest independent innovation consultancy, are offering an exclusive 50% discount off their TopDog Programme. This is based on six members of the Academy signing up.

What is TopDog?

TopDog is a leadership and innovation programme for executives who want to transform the way their business approaches innovation and growth. It has taken over 350 senior leaders behind the scenes at over 50 of the world’s most exciting, innovative and successful companies in the world. TopDog goes beyond the usual business school case studies and spends quality time inside host companies, hearing from leaders about their struggles as well as learning about each company’s philosophy and its approach to innovation.

The Programme is based around a five day immersive tour of six organisations with pre- and post-tour activities designed to facilitate and embed the learning as well as action plan for future impact.

Tour Timing & Details

The June tour will be visiting the following companies;

Google, an inside view into one of the world’s most innovative organisations

Four Seasons, a hotel group that released the creative power of its employees to drive recession recovery

Cisco, a technology company that increased innovation delivery tenfold through devolution to a collaborative style of working

Method, the fast growing, culture-led company making ethical cleaning products that’s made waves in a sector traditionally dominated by FMCG giants

Delancey Street, the foundation that transforms lives at an individual level through an innovative approach to the rehabilitation of serious offenders

Chip Conley, CEO of a self-built $230m business sharing lessons learned from two dozen years

Leadership Exchange with Silicon Valley entrepreneurs creating the next big revolution in ‘anti-social networking’.


The full price for the programme is £31,000 but we are able to offer Academy for Chief Executives members a substantially reduced price – if you’re an Academy member, contact Susan Soley on 0845 118 1028 for details.

CEOs of the following organisations have already experienced TopDog

Telefonica Europe | Lexis Nexis | FremantleMedia

BBC Worldwide | Molson Coors | Global Radio

Liverpool Victoria | Centrica Direct Energy | Unilever

HSBC | Bauer Media | W.L. Gore & Associates

“TopDog is the best personal investment in executive education I have ever made. The glimpse into these amazing businesses is utterly inspiring.”
Alan Jope, Chairman Great China, Unilever

“Don’t waste your money at Harvard, Wharton, etc. This is the best executive education your company will ever pay for.”
Stephen Miron, CEO, Global Radio

Find out more about this event at

Academy members, interested in booking, should contact Susan Soley in the first instance on 0845 118 1028.

The Academy for Chief Executives is a leading organisation, focused specifically on developing CEO’s and MD’s by helping them to expand their businesses whilst also supporting their individual growth as leaders.  Find out more at

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