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Corporate Health Check

– By Andrew B Morris

Andrew B Morris

Andrew B Morris

Depending on our age we may have a health screening with a doctor every couple of years. This measures our level of health against the previous year’s tests and triggers remedial action if required.

It’s good practice to also do the same thing with our company, but using a rather different set of tests, scoring yourself on each of the factors below from (1) = poor to (10) = outstanding:


CEO Leadership > Effectiveness
Senior Management > Team Calibre
Succession Planning > Key People
Organisation Structure > Fit for Purpose
Alignment > Measurement and Shareholders
Culture and Values > Commitment
Talent Management > Recruiting and Inducting
Internal Communications
Management Capacity Growth Potential
Creativity and Innovation Spirit of Enterprise

Customer Retention %
Dominant Customer %
New Customer Acquisition
Order Fulfilment Consistency
Customer Service Standards

Business Development
Strategy and vision – Progress
Brand Identity and Awareness
Product/Market Development
Market Share %
Market Intelligence

Governance and Infrastructure
IT Systems and Technology
Controls and Processes
Risk Management
Property and Facilities
Procurement Efficiency

Cash and Capital
Financial Controls
Accuracy of Forecasting
Year on Year Profit Growth %
Achievement of Target Margin %
Cash Flow and Funding Headroom
Enterprise Value (Compared to Previous Year)

Commitments and Deadlines
When you’ve scored each of these, ask yourself what actions you need to take to improve your corporate health based on these results.


About Andrew Morris

Andrew is Chief Executive of the Academy for Chief Executives, helping businesses to accelerate growth through better leadership. As part of this role he chairs and mentors a group of exclusive central London Business Leaders in Academy Group 1.

Andrew describes himself as a creative businessman, who enjoys meeting people from all facets of life. His mantra is ‘take your job seriously, but not yourself.’

To find out more about membership to the Academy for Chief Executives contact us on: 0845 118 1028 or at:



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