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Posts under ‘Customers and Sales’

Negotiating Better Deals

Academy Group 5, chief executive mentoring and experiential learning group (with members from the Coventry area) worked with Jeremy Thorn recently on how to ‘negotiate better deals‘. It was a very valuable and enjoyable session – the role-play was a particularly powerful source of learning: it really drove home the power/necessity of aiming high in […]

The Psychology of Persuasion (and using it to gain sales and achieve price increases in difficult markets)

Academy Group 5, chief executive mentoring and experiential learning group (with members from the Coventry area) worked with Phil Hesketh this month to explore the difference between influence and persuasion and how to use this knowledge to improve relationships and business with key customers in the current difficult markets. (See Phil’s website at www.heskethtalking.com.) Key […]