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And Finally: A Sideways Look at Marketing

A Marketing Slant on a Softball Game

An interoffice softball game was held every year between the Marketing Department and support staff of a large company.

The day of the game, as hard as the Marketers tried, the support staff beat the Marketing Department soundly.

In their best tradition, the Marketing Department decided to find the best “spin” they could on the dismal result. They showed how they earn their keep by posting this memo on the bulletin board after the game:

“The Marketing Department is pleased to announce that for the recently-completed Softball Season, we came in 2nd place, having lost only one game all year.

The Support Department, however, had a rather dismal season, as they won only one game all year.”

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