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Posts from ‘June, 2014’

Cultural Clangers. How Not to do Business Abroad…

Pepsi’s slogan “Come alive with the Pepsi Generation” translated into “Pepsi brings your ancestors back from the grave” in Chinese. Bacardi created what they described as “upscale bitters drink” and called it “Pavane” (French slang for “chick”) to give it a frisson of Gallic chic. It bombed in German-speaking territories because the word means ‘baboon’ […]